Explore Seoul
Seoul fuses 600-year-old palaces with a hyper-modern, neon-lit metropolis of K-pop, tech and non-stop street food. It sprawls across the Han River and its traffic is relentless; Chauffyr links a palace morning, a Gwangjang-market lunch and a Michelin dinner in a fixed-price black car.
Royal Joseon palaces beside K-pop-era skyscrapers, a峰 world-leading tech and beauty culture, sizzling Korean barbecue, and buzzing 24-hour markets.
The facts, upfront
The best restaurants in Seoul
3 MichelinMingles
Contemporary Korean · $$$$ · Gangnam
Chef Kang Min-goo's three-star restaurant in Gangnam — the benchmark for modern Korean fine dining.
2 MichelinLa Yeon
Korean royal cuisine · $$$$ · Jung-gu
A two-star restaurant atop The Shilla hotel serving elegant, modernised Korean royal-court cuisine.
2 MichelinJungsik
New Korean · $$$$ · Gangnam
A two-star pioneer of 'New Korean' cuisine in Gangnam, reinventing Korean classics with global technique.
Gwangjang Market
Street-food market · $ · Jongno
One of Korea's oldest and most famous street-food markets — a riot of sizzling stalls and communal benches.
Myeongdong Kyoja
Korean noodles · $ · Myeongdong
A Myeongdong institution serving one thing perfectly — rich, garlicky knife-cut noodle soup.
Maple Tree House
Korean BBQ · $$$ · Itaewon
A polished Korean-barbecue favourite in Itaewon, grilling premium hanwoo beef over charcoal at the table.
What to see in Seoul
Gyeongbokgung Palace
Jongno
The grandest of Seoul's five Joseon-dynasty palaces, with a ceremonial changing of the royal guard.
Bukchon Hanok Village
Jongno
A hillside neighbourhood of preserved traditional Korean 'hanok' houses between two palaces.
N Seoul Tower (Namsan)
Yongsan
The landmark communications tower atop Namsan mountain, with sweeping views over the whole metropolis.
Myeongdong
Jung-gu
Seoul's most famous shopping district — K-beauty megastores, fashion and a nightly street-food carnival.
Changdeokgung & the Secret Garden
Jongno
A UNESCO-listed palace renowned for its beautiful rear 'Secret Garden' of pavilions and ponds.
Dongdaemun Design Plaza
Jung-gu
Zaha Hadid's flowing, futuristic landmark — a hub of design shows, shops and surrounding night markets.
One perfect day in Seoul
9:00 · Morning
Gyeongbokgung PalaceJongno — The changing of the guard
11:00 · Late morning
Bukchon Hanok VillageJongno — Traditional hanok houses
13:00 · Lunch
Gwangjang MarketStreet-food market · Jongno — Bindaetteok (mung-bean pancake)
15:00 · Afternoon
N Seoul Tower (Namsan)Yongsan — 360-degree city panorama
20:00 · Dinner
MinglesContemporary Korean · Gangnam — The 'jang' fermented-sauce trio dessert
Book this day, one chauffeur
One fixed-price car and driver for every stop — no parking, no waiting, no surge.